Past Events

Direct mail remains one of the most trusted and targeted tools in a campaign’s arsenal. In this session, we’ll explore how to craft mail that grabs attention, resonates with voters, and drives action. From design to targeting, learn how to make your mail move the electorate.

Media coverage can boost your campaign without spending a dime. This session explores how to earn press, craft newsworthy moments, and turn coverage into lasting momentum.

Join us for a moderated conversation with State Representative Drew Darby (R-San Angelo) where he will share insights from his leadership in the Texas Legislature and discuss key policy issues shaping the state's future.

Learn what makes a political ad effective. This session covers that basics of message development, tone, and strategy to help your campaign communicate clearly and persuasively.

Join us for a sit-down conversation between U.S. Representative Henry Cuellar and Evan Smith where they will cover everything from redistricting to the state of Congress to his reelection campaign.

Every campaign needs a clear message. This session covers how to shape your story, stay on message, and connect with voters in a consistent, compelling way.

Join us for an engaging dialogue about the future of Texas higher education with Dr. Wynn Rosser, Texas Higher Education Commissioner, where he will highlight bold strategies, pressing challenges, and innovative solutions driving student success across the state.

Winning starts with a clear plan. This session covers how to set a vote goal, identify key voters, and focus resources where they matter most.

Join us for a discussion with Aaron Reitz, a U.S. Marine Corps veteran, former federal official, and 2026 Republican candidate for Texas Attorney General. Drawing on his extensive legal and public service background—from the frontlines in Afghanistan to senior roles in the Department of Justice and Texas Attorney General’s office—Reitz will share insights on his vision for the state’s top legal office.

Join us for a conversation with Karl Rove, former senior advisor to President George W. Bush, as he reflects on his White House experience during 9/11 and considers how the lessons of that moment continue to shape American politics. At a time when national security concerns, electoral shifts, and debates over party identity are redefining the political landscape, Rove’s perspective offers timely insights into the strategies guiding both Texas and national campaigns. This event provides the LBJ community a unique opportunity to engage with one of the most influential figures in modern politics during a pivotal time for public affairs.