This session offers exclusive insights into building disciplined, efficient campaigns strategies from seasoned campaign professionals across the aisle. Through discussion of practical tools that align strategies with campaign priorities, candidates and staff can learn to maximize each dollar to have the most impact.
Free and open to the public.
Speakers:
Sara Ridley (R), Former Deputy Press Secretary at the U.S Department of Energy under Rick Perry
Sara Marie Ridley is a Growth Strategist with Numinar, a political tech startup. She previously served as State Strategist for Majority Strategies, working with campaigns across Texas, New Mexico, and several other states. Before that, she was Deputy Press Secretary at the U.S. Department of Energy under Secretary Rick Perry and spent a decade in Texas politics and campaigns. A Texas native, she earned her degrees from Fordham University inNew York City and now lives in West Austin with her husband Brent and their sons, Danny and Jett.
Cliff Walker (D), Former Deputy Director, Texas Democratic Party
Cliff Walker is a seasoned campaign strategist with 18 years of experience progressive organization-building and candidate-advising. After spearheading the Texas House Democratic campaign effort in 2012 and helping launch Battleground Texas in 2014, he joined the Texas Democratic Party to Project LIFT in 2015, which has helped recruit, train, and elect over 150 candidates to hyper-local, non-partisan offices. Promoted to Deputy Executive Director in 2019, he helped guide strategy, develop the Party's voice, and raise the funds to support a team of over 250 campaign operatives and technical experts. Post-2020, Cliff co-founded Seeker Strategies, a POC-owned firm, where he advises a client roster of labor, environmental, and voting rights organizations.