Events

Understanding what voters think is key to running a smart campaign. This session offers an overview of polling and how to use data to guide your message and strategy.

Learn how campaigns are using online and text-based polling to reach voters and gather real-time insights. This session will cover modern tools and techniques that are reshaping political strategy in a digital world.

Winning starts with a clear plan. This session covers how to set a win number, identify key voters, and focus resources where they matter most.

Social media can amplify your message – or bury it. This session explores how to build targeted, compelling strategies that turn online engagement into real-world support. Learn what works, what doesn’t, and how to move from clicks to votes.

Learn the fundamentals of political fundraising and campaign finance laws. This training will provide practical insights into effective fundraising strategies while helping participants understand the legal requirements and rules that govern campaign finance.

Strong fundraising is essential to a winning campaign. This session covers proven, practical strategies to help build support, make the ask, and raise what you need to compete.

Direct mail remains one of the most trusted and targeted tools in a campaign’s arsenal. In this session, we’ll explore how to craft mail that grabs attention, resonates with voters, and drives action. From design to targeting, learn how to make your mail move the electorate.

Every campaign needs a clear message. This session covers how to shape your story, stay on message, and connect with voters in a consistent, compelling way.

Join us for a conversation with Mimi Marziani, a nationally recognized expert in voting rights and Texas politics, to explore the evolving landscape of election law and voter rights. Drawing on more than fifteen years of experience in constitutional law and civil rights advocacy, Marziani will discuss the legal and policy challenges shaping elections in Texas and their implications for voters and democracy.

Media coverage can boost your campaign without spending a dime. This session explores how to earn press, craft newsworthy moments, and turn coverage into lasting momentum.