Understanding what voters think is key to running a smart campaign. This session offers an overview of polling and how to use data to guide your message and strategy.
Speakers Include:
Chris Perkins (R)
Chris Perkins is an expert in quantitative and qualitative analysis, widely regarded as one of the most accurate pollsters and top public opinion experts in the United States. Since 2010, he has polled for nearly one hundred winning Republican candidates for Governor, U.S. Senate, U.S. Congress, and a variety of other offices, helping shape strategies that lead to victory. In addition to his political work, Chris has been a trusted resource for numerous organizations tackling complex public policy issues, including Fortune 500 companies, trade associations, and non-profit organizations. His ability to translate data into targeted, actionable insights has made him a sought-after strategist in both the political and corporate arenas.