Strong fundraising is essential to a winning campaign. This session covers proven, practical strategies to help build support, make the ask, and raise what you need to compete.
Cristina Ayala (D)
Cristina Ayala is a nationally recognized fundraiser and political strategist who has raised over $355 million for progressive causes, nonprofits, and political candidates. As founder of her own consultancy, she works to advance women, the LGBTQIA+ community, and communities of color, guiding bold initiatives from concept to completion. A native of the Texas border, Cristina also founded New Leaders Council South Texas Frontera and currently serves as Vice-Chair of the YWCA USA board. Her work has earned national recognition, including a 2024 Gold Telly Award for her production The Woman in the Arena.