Strong fundraising is essential to a winning campaign. This session covers proven, practical strategies to help build support, make the ask, and raise what you need to compete.
Cristina Ayala (D)
Cristina Ayala is a nationally recognized fundraiser and political strategist who has raised over $355 million for progressive causes, nonprofits, and political candidates. As founder of her own consultancy, she works to advance women, the LGBTQIA+ community, and communities of color, guiding bold initiatives from concept to completion. A native of the Texas border, Cristina also founded New Leaders Council South Texas Frontera and currently serves as Vice-Chair of the YWCA USA board. Her work has earned national recognition, including a 2024 Gold Telly Award for her production The Woman in the Arena.
Jennifer Naedler (R)
Jennifer Naedler founded her political fundraising and consulting firm in 2000. Her firm offers a full-range of fundraising, consulting, and compliance services to candidates and organizations who strive to raise funds in the great state of Texas. Prior to 2000, Jennifer served in the official offices of Congressman Bill Archer, U.S. Senator Phil Gramm, and Congressman Henry Bonilla and worked in private fundraising. She is a graduate of Southwestern University in Georgetown, Texas.