Learn what makes a political ads effective. This session covers that basics of message development, tone, and strategy to help your campaign communicate clearly and persuasively.
Speaker:
Joey Parr (R)
As Partner and Creative Director of Catalyst Advisors Group (CAG), Joey Parr oversees media and advertising at the largest and winningest political consulting firm in Texas – helping his agency achieve a rare 80% win-rate. In Texas, Parr has led the creative and media strategy for nearly one-third of Texas House Republican Caucus members’ campaigns. He secured victories in dozens of Texas Legislative, Congressional, and Mayoral races – including historic GOP wins in Hispanic South Texas and the Rio Grande Valley. In 2022, Parr was named “40 Under 40” by the American Association of Political Consultants (AAPC). His advertising has garnered 15 national awards – including 5 coveted Pollies from the AAPC. His awards include “Best TV Ad for a State Legislative Race,” “Best Online Political Video,” and “Best Villain in a TV Ad” in America.