Learn what makes a political ad effective. This session covers that basics of message development, tone, and strategy to help your campaign communicate clearly and persuasively.
Joey Parr (R)
As Partner and Creative Director of Murphy Nasica & Associates (MNA), Joey Parr oversees media and advertising at the largest and winningest political consulting firm in Texas – helping his agency achieve a rare 80% win-rate. In Texas, Parr has led the creative and media strategy for nearly one-third of Texas House Republican Caucus members’ campaigns. He secured victories in dozens of Texas Legislative, Congressional, and Mayoral races – including historic GOP wins in Hispanic South Texas and the Rio Grande Valley. In 2022, Parr was named “40 Under 40” by the American Association of Political Consultants (AAPC). His advertising has garnered 15 national awards – including 5 coveted Pollies from the AAPC. His awards include “Best TV Ad for a State Legislative Race,” “Best Online Political Video,” and “Best Villain in a TV Ad” in America.
James Aldrete (D)
James Aldrete is President of MAP Political Communications, a 100% Hispanic-owned agency recognized nationally as a leader in engaging the Latino electorate and diversifying the coalition behind today’s progressive victories. A veteran of presidential campaigns (Obama ’08, ’12, Hillary ’16, Bloomberg ’20), Aldrete has worked in battleground states nationwide and with diverse Latino communities. In Nevada, he was on the media team that elected Catherine Cortez Masto, the nation’s first Latina U.S. senator. His clients include AFL-CIO, Reproductive Freedom for All, and Everytown for Gun Safety, where he develops strategies to welcome and engage Hispanic communities in shaping policies. Aldrete received his Master’s in Speech Communication from the University of Texas at Austin, and early in his career served on the Ann Richards for Governor campaign and with Public Strategies, Inc.