Campaign events are powerful tools for energizing supporters, attracting media, and building momentum. This session covers how to strategically plan, promote, and execute events that leave a lasting impact.

Tyler Norris (R)
Tyler Norris is a campaign and public affairs consultant from Austin Texas. Originally from New England, Tyler grew up in over a dozen places around the country. Since moving to Austin in 2007 to attend the University of Texas, he has worked over 8 regular and numerous special sessions at the Texas Capitol in both the House and Senate, and as a lobbyist. When not at the Capitol, Tyler has been on the campaign team for dozens of candidates from the local to presidential level, including coordinating successful Iowa Caucus, Super Tuesday, and delegate operations in 2016. Tyler is a Longhorn football fan, volunteer instructor during most summers with the Annette Strauss Institute, and partner in several Austin eating and drinking establishments.

Scott Pollard (D)
Scott Pollard is an integral member of the Burson integration management office. Working on the finance operations team, he oversees global real estate and special projects. Additionally, he works on business continuity planning for the firm and supports the client acceptance committee. Prior to joining the agency, Scott served as the Director of Advance for the Texas Democratic Party. He is an experienced campaign manager and event producer. Scott has advanced events for The White House, The Presidential Inaugural Committee, The Clinton Foundation, three U.S. presidential campaigns and various organizations both domestically and abroad. Scott also previously served as the Chief Clerk of the Texas House Human Services Committee during the 80th Texas Legislative Session. In 2006 he managed the reelection campaign for State Representative Patrick M. Rose. Scott earned his Bachelors of Arts degree in history from the University of Texas in Austin and holds a Certificate of Business from the Red McCombs School of Business at the University of Texas.